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Articles and Content
BeaverTails Canada Seeks Magical Places and Fun-Loving Faces
Canadian Franchise"With its quirky style, tasty snacks, and enthusiastic people, BeaverTails Canada is the sweetest topper to a magical Sunday afternoon."
I interviewed the Director of Business Development for compelling quotes and useful information to promote franchising in this placed article.
Silvercrest's Platform Integrates All Local and National Marketing
Franchising Magazine USA"Silvercrest Advertising expanded into manufacturing its own [print and specialty] products after nearly a decade of offering a portal that provides access to planning and purchasing all marketing channels at both the local and national level. Making their marketing eco-system complete."
I used information from a co-founder, as well as research on the company, to write this trade publication cover story.
"Organizations find themselves managing increasingly sprawling and fragmented IT environments, and technologists are struggling to cope with heightened levels of complexity across their IT estate.... AppDynamics Cloud from Cisco AppDynamics provides IT teams with full and unified visibility across distributed and dynamic cloud native applications at scale and allows them to monitor the health of key business transactions in real-time."
I interviewed Gregg Ostrowski, Executive CTO of Cisco AppDynamics, to write this sponsored content article.
"With the third holiday since 2020 upon us, chances are you've already gotten every piece of furniture and décor during the last two years at home. How about switching your gifts to a tech theme this year? Here are five technology gift ideas that could improve your life but that you may have put off before now."
I wrote a 400-word article about technology gifts after doing research on consumer products.
"In October, Jon’s fellow enthusiasts at the Victoria EV Association hosted a launch party where he officially dipped his tires in the Pacific Ocean. The next day, Jon and his mom, Diane, set out on their first cross-Canada road trip in an electric pickup truck. They took the Swartz Bay Ferry to Tsawwassen on the BC mainland, and they were on their way across Canada."
By staying connected to the community of early electric vehicle adopters, I caught this story as it was happening. I interviewed Jon and Diane to write about their cross-Canada EV road trip experience.
"It was in France that Olivier Cadi, founder of technology events agency CORP – AGENCY, decided to bring a new conference to Toronto in the fall of 2017, adding to their previous successful years in Paris. Now, both conferences are going strong just a few weeks apart, with this year’s Toronto event running on October 6 and 7 at the Metro Toronto Convention Centre."
I interviewed a longtime volunteer and crafted a story in order to write this sponsored content article for CORP - AGENCY's hype-building campaign.
"With a legacy of keeping knowledge workers communicative, trusting, and productive, managers will continue to have a role to play in the post-lockdown workplace. But they face challenges deciding the right level of involvement as they adapt to remote and hybrid work relationships. In the same vein, GSoft has more than a decade of history creating employee experience software, so they’re ready to keep building software that’s simpler, kinder, faster, better and even more human."
I interviewed the the CEO and co-founder, Simon, to write this story on his company's history.
Essential cybersecurity practices to protect your firm quickly
"20% of Canadian small businesses are hit by cybercrime every year.[i] When the method of breach is ransomware, over two thirds of businesses pay the ransom[ii], because it’s difficult to undo a data breach. That’s why preventing breaches using a robust cybersecurity strategy is essential.
"Thankfully, the most effective cybersecurity strategies fit into small business budgets and pay for themselves in saved work-hours. Read on to discover the most pressing cybercrime risks and the most valuable cybersecurity strategies of 2021."
Website Copy
Customer Stories
Blog Posts for Product Videos
The Arts and Crafts Mission 2 Door 1 Drawer Bookcase
A paraphrase of the monologue in the video showcasing the bookcase in question.Social Media Accounts
@AmishFactory on Twitter—Amish Furniture Factory (until October 2019)
I got link clicks for tweets of our handcrafted furniture, all while curating valuable content on design, home improvement, and things that might interest well-established baby boomers.
@EcoClotheslines on Twitter—Urban Clotheslines (until October 2018)
I won link clicks to our clothesline store and blog, while curating tweets about sustainability, fair products and home living.Editor
Websites
I Built This Website
I would partner well with your results-based web designer because I know the terms and concepts they work with to improve SEO and readability. I can also suggest and make readability improvements while you're looking for a designer.